CASE STUDY /
More Visibility, More Trust and More Genuine Enquiries for The Therapy Company
How consistent SEO, website content, Google Business Profile activity and social media support helped The Therapy Company increase visibility, strengthen trust and generate genuine enquiries.
The Therapy Company is a private mental health clinic based in Preston, supporting adults, children, young people and families with therapy, psychiatry, ADHD assessments and autism assessments.
The Therapy Company already had strong clinical expertise and a valuable service offering, but the marketing needed to make that clearer online.
The opportunity was to improve how people found the clinic, understood the services available and felt confident enough to make an enquiry.
The Challenge
Private mental health services are a high-trust decision. People are often searching while feeling unsure, overwhelmed or unclear about what support they need.
The Therapy Company needed marketing that could do more than create visibility. It needed to explain services clearly, build trust, support search performance and help people take the next step without feeling pressured.
The challenge was to improve visibility across search and social media while keeping the tone calm, human and appropriate for the subject matter.
The Approach
The approach focused on building visibility and trust across several connected channels.
Website content was improved to better explain key services, including ADHD assessments, autism assessments, private psychiatry, counselling and EMDR therapy. Local SEO and search-led content helped more people find relevant pages through Google and Bing.
Social media content was kept simple, human and useful, with a focus on reassurance, education and low-pressure awareness rather than hard selling.
The Solution
The work combined SEO, website updates, Google Business Profile activity, blog content and social media support into a more joined-up marketing approach.
Service pages were strengthened, internal links improved, search-focused content created and social posts shaped around the questions, concerns and situations people were already dealing with.
Instead of relying on one channel, the activity helped The Therapy Company become more visible, more helpful and more trusted across multiple touchpoints.
The Impact
Website users increased
YTD website users rose from around 6,700 to around 12,000 compared with the same period.
Organic visibility improved
Tracked organic keywords increased from around 641 to around 835.
Backlinks increased
Backlinks grew from around 678 to around 771, supporting wider search visibility.
Social reach grew sharply
Recent 90-day social activity reached around 409,000 accounts and generated around 636,000 views.
More meaningful engagement
Recent social activity generated around 16,800 interactions and helped drive profile visits and website interest.
Why It Matters
Marketing for a mental health clinic cannot feel aggressive or generic. People need clear information, reassurance and trust before they make contact.
This work showed the value of connecting search, content, social media and website improvements properly. When the message is clearer and the right pages are easier to find, more people can understand the support available and take the next step when they are ready.
That same thinking sits at the heart of The Northern Marketer: helping businesses get found, build trust and turn attention into meaningful enquiries.
Real-world conversion results
636k
social views
409k
accounts reached
+79%
increase in website users YTD
Is your business visible when people are ready to search?
If people are looking for the services you offer but your website, content or social media are not making the right impression, you may be missing enquiries. I help businesses improve visibility, build trust and create a clearer route from search to contact.
EXPERIENCE /
Experience that now supports independent businesses
My experience has been built across national brands and smaller businesses, but The Northern Marketer exists to bring that thinking to SMEs that need practical, hands-on marketing support without hiring in-house.
Contact /
Need clearer marketing that builds trust?
If your business offers a service people need to understand before they buy, I can help you improve your website, content, social media and search visibility so more of the right people feel confident enough to make contact.
Send me an email
info@thenorthernmarketer.com
Give me a call
