Privacy Policy
This Privacy Policy explains how The Northern Marketer Ltd (“we”, “us”, “our”) collects and uses personal data when you use our website www.thenorthernmarketer.com or work with us as a client.
We are committed to handling your data fairly, transparently and in line with UK data protection law, including the UK GDPR and the Data Protection Act 2018.
1. Who we are
The Northern Marketer Ltd
Company number: 16630275
Registered in England and Wales
Email: info@thenorthernmarketer.com
We are the “controller” of personal data processed via this website and in the course of providing our services.
2. What data we collect
We may collect and process the following types of personal data:
2.1 Data you provide directly
- Name and contact details (email address, phone number, business name) when you:
- Submit a contact form on the website
- Complete the Marketing MOT quiz on Jotform
- Book a call via Calendly
- Contact us by email or phone
- Information about your business and marketing needs that you share in messages, forms or calls
- Any other information you choose to provide in connection with potential or ongoing work
2.2 Data collected automatically
When you visit the website, we may collect:
- IP address (processed in a privacy-conscious way)
- Device and browser information
- Pages visited, time spent, and navigation behaviour
This is collected through analytics tools such as Google Analytics 4 (via Site Kit) and Jetpack, using cookies. These statistics cookies only run after you have given consent via the cookie banner.
2.3 Data from third party tools
We use:
- Jotform for the Marketing MOT quiz and certain forms
- Calendly for online appointment booking
- Jotform AI Chat for our website chat assistant
- Popup Maker for promotional popups
- WordPress.com / Jetpack for hosting and statistics
These providers may process personal data as independent controllers or processors. Their own privacy notices apply alongside this one.
3. Why we use your data (legal bases)
We process personal data for the following purposes and legal bases:
3.1 To respond to enquiries and provide quotes
- To read and respond to contact form submissions, emails and messages
- To schedule calls or meetings via Calendly
- Legal basis: legitimate interests (responding to people who have asked us to contact them) and, where relevant, pre-contractual steps
3.2 To deliver our services to clients
- To manage client relationships and projects
- To access and work on client websites, analytics and marketing platforms
- To send service-related messages and updates
Legal basis: performance of a contract and legitimate interests in operating our business.
3.3 To improve our website and services
- To analyse how the site is used and identify issues or improvements
- To understand what content is useful to visitors
Legal basis: consent for statistics cookies and tools such as Google Analytics and Jetpack.
3.4 Marketing communications
At present we do not run a newsletter. If we introduce one, we will only send email marketing where you have explicitly opted in, or where it is otherwise permitted under UK law, and you will be able to opt out at any time.
3.5 Legal, security and compliance
- To keep appropriate business records
- To prevent abuse or misuse of our site or services
- To comply with legal obligations if required by authorities
Legal basis: legal obligation and legitimate interests.
4. How long we keep your data
We keep personal data only for as long as necessary for the purpose it was collected. Typical retention periods are:
- General enquiries that do not progress – usually up to 12 months
- Client records and project files – normally up to 6 years after the end of the relationship, to comply with tax and business record requirements
- Marketing MOT quiz submissions – usually up to 24 months, unless they become part of an active client file
- Analytics data – in line with the retention settings in Google Analytics and Jetpack
We may keep data for longer where we are legally required to, or where necessary in connection with a dispute or legal claim.
5. How we store and protect data
We take reasonable technical and organisational measures to protect personal data, including:
- Using reputable hosting and tools (WordPress.com, Site Kit, Jotform, Calendly, Jetpack)
- Using strong passwords and account security on devices and platforms
- Storing client files on a secured laptop and in Microsoft OneDrive with account protection
- Limiting access to data to those who need it for legitimate business purposes
However, no method of transmission or storage is completely secure, so we cannot guarantee absolute security.
6. Who we share data with
We do not sell your data.
We may share personal data with:
- Service providers who help us run the website and deliver services, including:
- WordPress.com / Automattic (hosting, Jetpack, email delivery)
- Google (Site Kit, Analytics)
- Jotform (forms, Marketing MOT quiz and AI chat)
- Calendly (booking)
- Popup Maker (on-site promotions)
- Professional advisers such as accountants or legal advisers, where necessary
- Authorities or third parties where required by law or in connection with legal claims
Some of these providers may process data outside the UK/EEA. In such cases we rely on appropriate safeguards such as standard contractual clauses or the provider’s participation in recognised transfer frameworks.
7. Your rights
Under UK data protection law you have rights including:
- Right of access – to request a copy of the personal data we hold about you
- Right to rectification – to have inaccurate data corrected
- Right to erasure – to request deletion of your data in certain circumstances
- Right to restriction – to ask us to limit processing in certain cases
- Right to data portability – to receive data you provided in a structured, machine readable format where legally applicable
- Right to object – to object to certain processing, including direct marketing
- Right to withdraw consent – where we rely on consent (for example statistics or marketing cookies), you can withdraw it at any time
To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.
You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data. Their website is at ico.org.uk.
8. Third party websites
Our website may contain links to other websites. We are not responsible for the privacy practices of those sites. You should read their privacy information separately.
9. Changes to this policy
We may update this Privacy Policy from time to time. The “last updated” date at the top of this page will always show the current version.
10. Contact
If you have any questions about this Privacy Policy or how we handle your data, you can contact:
The Northern Marketer Ltd
Email: info@thenorthernmarketer.com