Not another agency, a real marketing partner
Running a business is hard enough without trying to be your own marketing department. You know you should be posting, emailing, optimising and tracking, but when you’re already doing a million things at once, marketing becomes the one thing that rarely gets done.
That’s why I created The Northern Marketer, to give Lancashire businesses access to honest, affordable marketing support that gets done and actually works, whilst you focus on running your business.
Why I started The Northern Marketer
After 15+ years leading marketing for companies across the UK, I saw the same problems come up time and time again:
- Marketing agencies overcharging and under-delivering.
- Business owners left confused by jargon and unclear reporting.
- Marketing treated as a box-ticking exercise, not a driver for growth.
So I built something different, three clear marketing systems aligned to each stage of growth, delivered through a genuine marketing partnership based on trust, clarity and results.
I’m Chartered Institute of Marketing (CIM) qualified, but more importantly, I’m practical. You’ll get straightforward strategies, honest advice, and hands-on support that feels like having your own in-house marketer, without the salary, National Insurance, pension contributions, software costs, training time, or holiday and sickness cover.
Who I work with
I work with Lancashire businesses that want a reliable marketing partner, not another agency or one-off supplier.
Typically, that means established small and medium-sized businesses who know marketing matters, but don’t have the time, headspace, or budget to build an in-house team. Some are looking to improve visibility and get found more easily online. Others want more consistency, clearer messaging, or better return from the marketing they’re already doing.
As an outsourced marketing partner, I support business owners who value straight-talking advice, practical execution, and measurable progress. Whether you need help building awareness, strengthening engagement, or improving conversion, I’ll work alongside you to make sure your marketing actually supports your business goals.
If you’re looking for affordable marketing support that gets done properly, without jargon or long-term contracts, you’ll be a good fit for The Northern Marketer.
Why outsourced marketing makes sense
Hiring a full-time marketing manager costs £40k–£60k a year, before pensions, holidays, training, or overheads.
For many growing Lancashire businesses, that simply isn’t realistic.
Outsourcing gives you access to senior-level marketing expertise at a fraction of the cost.
With The Northern Marketer, you get a dedicated marketing partner who focuses on building awareness, engagement, and conversion, not just posting on social media. You’ll see results you can track, measure, and trust.
Proven experience, real results
I don’t believe in vague promises or vanity metrics. Every business I work with has clear goals, clear reporting, and results you can see.
Over the past 15 years, I’ve worked across a range of industries to deliver:
- 100+ qualified enquiries per month for service-based businesses.
- Tens of thousands in online sales for eCommerce brands.
- Rebrands that repositioned businesses for long-term growth.
- Campaigns generating over £250,000 in direct sales.
I focus on growth that shows up in your business, not just clicks, impressions, or dashboards.
A different way of working.
I don’t juggle dozens of clients or pass you between account managers. I only work with a handful of businesses at a time, which means:
- Your marketing gets the focus it deserves to achieve results.
- You deal directly with an experienced marketer with over 15 years in the field and CIM qualifications behind him.
- Every campaign is built around your goals, not a template or generic package.
It’s affordable, outsourced marketing, delivered with the care and accountability of an in-house team.
Why partner with The Northern Marketer?
Choosing who to trust with your marketing is a big decision. It affects your time, your budget, and the future direction of your business.
When you work with me, you’re not just outsourcing tasks. You’re gaining a marketing partner who takes the time to understand your business, your customers, and what success actually looks like for you.
Some businesses need clearer direction. Others need consistency or a fresh approach. Many simply need someone they can trust to turn ideas into action. Whether you’re building from the ground up or refining what’s already in place, I’ll help you create a marketing system that supports your goals, not one that adds more noise or complexity.
If you’re unsure where to focus next, a free Marketing MOT will give you clarity, direction, and a clear starting point.
